In this episode of the Copper State Marching Podcast, hosts Martin Hebda and Dan Hoffman dive into one of the most challenging aspects of growing a successful program: color guard recruitment and retention.

Fresh off the winter season and the excitement of the WGI World Championships, the conversation begins with reflections on judging, growth, and the evolving landscape of the activity. From there the focus shifts to a powerhouse panel of Arizona color guard educators, Keith Casey, Ashley Schmit, and Austin Yost, who share real-world strategies and candid insights from years of experience building thriving programs.

Listeners will hear practical ideas for:

• Recruiting students in different school environments (from unified districts to multi-feeder systems)

• Using tools like social media, student ambassadors, and “bring-a-friend” strategies

• Creating engaging first-day experiences that hook new members

• Building middle school pipelines and sustaining long-term growth

• Supporting student success beyond the field, including academics and community-building

Whether you’re a veteran instructor or launching a program for the first time, this episode is packed with actionable advice, honest reflections, and a clear message: strong programs are built on relationships, consistency, and a genuine commitment to students.

Message the Copper State Marching Podcast at podcast@azmba.org