What does it feel like to bring in $16 million in revenue and walk away with nothing? In this raw, honest episode of Building Badass, Jake & Sarah pull back the curtain on one of the hardest lessons in business: chasing the wrong number.
They dive deep into the financial realities that trip up small business owners, especially in the construction and trades industries, where the work is hard, the numbers are complicated, and nobody ever taught you how to read a financial statement. From the difference between a profit and loss report and a balance sheet, to why your net profit number is lying to you, this conversation is packed with real talk and real takeaways.
You'll hear about the painful process of pulling back to move forward, navigating layoffs, redefining roles, rebuilding the foundation, and why they believe this moment is their slingshot forward, not their breaking point.
In this episode:
- Why revenue is vanity and profit is sanity
- What's missing from your P&L that's killing your cash flow
- How to spot the small 1% wins that move the needle by millions
- When to hire, when to hold, and when to cut
- The truth about consultants (and what to look for instead)
- Why healthy net profit margins sit between 10–15% and what it means if you're there
If you're a business owner who's ever felt busy but broke, or big but not profitable, this episode will hit home and help you start looking at your business differently.
Subscribe, share, and start knowing your numbers.
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