What if your shoes could be a vote for a different world?

In this episode, María Lucia speaks with Stefan Woben, co-founder of NOOCH, a 100% plant-based footwear brand built around one question: What if Mother Earth was our CEO?

Stefan and his co-founder Lotte have spent 13 years rethinking not just what a shoe is made of, but how a brand is financed, how products are ordered, how customers are kept close, and how honesty becomes the business model.

You will hear how a visit to an eco-camp in Spain started everything.

How anger, despair, and a glimmer of hope all arrived at the same time, and what they did with all of that.

How they handled a key supplier going bankrupt.

How over a thousand customers were waiting, with barely five cancellations, because Stefan and Lotte write emails from the heart.

This is a story about a perfect sustainable brand. It is a story about what it really costs to build one, and why that cost feels worth it.

Explore the brand at https://nooch.earth/

What happens when you lose the one thing your career depends on?

Judit Nagy was a news anchor in Hungary. Her schedule ran on adrenaline and early alarm calls. Then burnout arrived quietly, and not long after, a near death experience during childbirth took her voice entirely. Literally. She woke from a coma and could not speak. Surgery failed. Recovery was not guaranteed.

What she built from that silence is the episode.

In this conversation, Judit shares how chocolate making taught her patience and self-expression before she had words to speak.

She talks about the internal messages we carry from childhood, the ones that make us say yes when we mean no, and perform when we need to rest. And she gives us something practical: breathing, posture, warm-up rituals that change how we show up before we even open our mouths.

Key takeaways from this episode:

• Why losing your voice can be the beginning of finding it

• How internal drivers from childhood shape the way we communicate today

• The Choco Coaching method and how the senses unlock what words cannot

• Practical breathing and posture techniques you can use before any presentation or difficult conversation

• Why your voice is your business card and your communication is your power

  
  

  Get in touch with her, here: https://www.juditnagy.info/choco-coaching

Most people think that having more, more experience, more resources, more certainty, is what makes building easier.

Arthur Salkin has been doing this for over 20 years and he will tell you the opposite.

In this episode we get into the real mechanics of building across uncertainty.

How clarity works as a decision tool when emotions are high.

How to identify the problems worth solving and ignore the noise.

How to lead people when nobody knows exactly where things are going. And what it actually costs you when you choose the easy option over the right one.

He also talks about something most people with his track record skip. A moment where he had to walk away from a company he built with people close to him, and what it took to stop letting it hurt and start understanding what it was telling him.

Honest, grounded, and very concrete. This is the kind of conversation that gives you something to think about long after it ends.