In this episode, Yitzy sits down with Itai Kanot, CGO and Co-Founder of BeeHero, the company using IoT sensors, AI, and machine learning to monitor beehives and deliver precision pollination at global scale.

Itai grew up in southern Israel as the son of the country’s largest beekeeper. What started as a childhood surrounded by hives, honey, and long days on the farm eventually became BeeHero: an agtech company tackling one of the least appreciated but most important systems in the global food supply.

They discuss why bees are far more than honey producers, how pollination underpins a huge share of modern agriculture, and what most people still do not understand about the “superorganism” inside a hive. Itai also shares the origin story of BeeHero, how the company evolved from precision beekeeping to pollination-as-a-service, and why selling into agriculture requires much more than good software.

They also get into colony collapse, varroa mites, why beekeeping is under real pressure, and what BeeHero is building next.

Topics covered:

• Why bees are one of nature’s most extraordinary creatures
• The role of pollination in global food production
• Itai’s upbringing in a commercial beekeeping family;
• How BeeHero was born at Reichman University;
• The shift from serving beekeepers to serving growers;
• What “precision pollination” actually means;
• Why agtech is a trust business, not just a software business;
• The challenges facing bees, including varroa mites and rising colony losses;
• Building a global company while raising a family far from home;

After a six-week hiatus spent between reserve duty and bomb shelters, Beyond the Code is back with Avishay Yanai, co-founder and CEO of Soda Labs.

In this episode, Yitzy sits down with one of Israel’s top cryptography minds to unpack the founder journey from academia and VMware to building a startup at the frontier of blockchain privacy.

They discuss why most on-chain privacy tools are either fully transparent or regulatorily radioactive, and how Soda Labs is trying to build something different: privacy that institutions can actually use. Avishay explains the technical and commercial thinking behind “compliant privacy,” why they passed on the crowded MPC wallet space, and what it really feels like to go from researcher to startup CEO.

In this episode of Beyond the Code, Yitzy Hammer sits down with Scott Thiel, CEO and founder of Tokinvest, to explore how real-world asset tokenization is moving from hype to reality.

Scott shares his path from award-winning lawyer and legal innovator to startup founder building regulated on-chain investment products in Dubai. He reflects on his years at DLA Piper, his early fascination with the intersection of law and technology, his exposure to China’s fast-moving tech ecosystem, and how that journey ultimately led him into blockchain, Hedera, and the world of tokenization.

The conversation dives deep into Tokinvest’s mission to make high-value assets more accessible through fractional ownership, from racehorses and art to commodities and real estate. Scott explains why regulation has been the missing piece for RWAs, how Dubai’s VARA framework created the right environment for innovation, and why Tokinvest’s latest approved real estate product marks a major step forward for retail access to tokenized finance.

They also discuss the hard realities of building in crypto, what it takes to bring compliant products to market, why not every asset should be tokenized, and what the next wave of adoption could look like as RWAs finally begin to scale.