Sammie Ellard-King once had £24,000 in credit card debt. Today his content has been viewed more than a billion times.

In his twenties, Sammie had no financial education to fall back on, so he taught himself everything he could about money and paid off the entire amount in just 18 months.

That experience led him to launch Up the Gains, a platform dedicated to helping Britain get financially fit with practical, no-nonsense advice people can use.

Today Sammie reaches more than 430,000 followers, hosts the Money Gains Podcast and is building his next venture, the AI-powered Gains App.

In this episode we talk about:

• Turning personal challenges into a powerful personal brand

• Building a business through content and education

• Lessons from raising investment as a first-time tech founder

• How AI could change the future of personal finance

A conversation about money, mission and building influence through content.

Connect with Sammie:

Listen to The Money Gains Podcast: https://open.spotify.com/show/0J4H8RINrvtG2hoYktpoNO

Visit Up the Gains: https://upthegains.co.uk/

This week on Beyond the Bio, I’m joined by Niall Ratcliffe, CEO of Noticed, one of the fastest growing B2B marketing agencies in the UK.

Niall started the business with his brother in 2022 from a spare room with just £18. A couple of years later, they’re working with major organisations including the NHS, Jane App and SaleCycle, as well as brands like Ocean Beach and Dr Will’s.

In this episode, we get into what’s working on LinkedIn right now and why it’s become one of the biggest opportunities in B2B.

We talk about what’s changed on the platform, what the smartest companies are doing behind the scenes and why building trust is outperforming paid ads for many founders and leaders.

Niall shares a practical view on how to use LinkedIn to generate real pipeline, not just likes and visibility.

In this episode, we cover:

• What high performing B2B brands are doing differently
• Why you don’t need a huge following to make it work
• How to build trust that converts into real business
• The key things to focus on if you want to generate leads

Connect with Niall:

LinkedIn: linkedin.com/in/niall-ratcliffe

Connect with Sophie: 

LinkedIn: linkedin.com/in/sophie-milliken     

Instagram: @moja_sophie     

…     

Want to be a guest on Beyond the Bio?             

Do you have interesting ideas to share about how to raise your profile? We want to hear from you!              

Fill out the submission form here: https://www.sophiemilliken.co.uk/btb             

...               

This podcast is brought to you by Moja.               

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.                  

See how your profile is currently performing: https://mym-btb.scoreapp.com/     

From performing under the big top to building a business through franchising.

This week on Beyond the Bio, I’m joined by Jess Wesson, a franchise consultant with a very unconventional start.

We talk about her journey from circus performer to franchising, what it takes to pivot industries and how to turn transferable skills into real opportunities.

Jess also shares why strong foundations matter before you scale and what to consider if franchising is part of your growth plan.

In this episode, we cover:

• Transitioning from a completely different career into business

• How to identify and use your transferable skills

• What most people get wrong about franchising

• Why foundations come before scale

• How to know if franchising is right for you

Connect with Jess:

Instagram: instagram.com/fabulousfranchisor

Website: jessicawesson.co.uk

Connect with Sophie: 

LinkedIn: linkedin.com/in/sophie-milliken     

Instagram: @moja_sophie     

…     

Want to be a guest on Beyond the Bio?             

Do you have interesting ideas to share about how to raise your profile? We want to hear from you!              

Fill out the submission form here: https://www.sophiemilliken.co.uk/btb             

...               

This podcast is brought to you by Moja.               

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.                  

See how your profile is currently performing: https://mym-btb.scoreapp.com/