Beyond Last Click: Measuring What Actually Drives Growth
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Beyond Last Click: Measuring What Actually Drives Growth
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About this listen
On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex. We talk about how CMOs can cut through fragmented data, move beyond last-click thinking, and use faster, clearer measurement to answer tough growth questions with confidence. From protecting brand investment to aligning metrics with the P&L, Henry makes the conversation easy to enjoy by being whip smart with a sharp humor to match.
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