A Podcast that provides comprehensive details on the customer journey and shopper psychology, originally created by by expert Phillip Adcock. The session emphasises understanding how consumers make purchasing decisions, both in-store and online, by exploring various touchpoints and the psychological processes at play.

Key topics include the SAEB (See, Appeal, Engage, Buy) model, graphic hierarchies for effective communication, and the five modes of shopping (Inexperienced, Experiential, Considered, Grab & Go, Impulse), which categorise different shopper behaviors. The sources aim to equip learners with strategies to optimize brand preference and sales by aligning interventions with shopper mindsets and evolutionary predispositions.

This Podcast focuses on sales performance through the lens of shopper psychology and behavioural science. It explores how understanding human evolutionary instincts and emotional drivers are paramount to influencing purchasing decisions, often before rational thought kicks in.

The content emphasises practical strategies for optimising in-store and pre-store marketing, detailing the effective use of visuals, numbers, promotions, and calls to action.

Additionally, it differentiates between shopper and consumer needs, addresses barriers to purchase, and highlights the significance of personalisation and priming in the sales process.

Here's an overview and summary of a comprehensive professional training course on shopper psychology, emphasising its importance in driving brand engagement and business growth.

Phillip Adcock, a seasoned expert, originally designed a model for understanding shopping behaviour by breaking down the shopping process into "See, Appeal, Engage, and Buy." This Podcast explains cognitive processes like System 1 (fast, automatic) and System 2 (slow, deliberative) thinking, and how they influence purchase decisions.

Furthermore, the session highlights the significance of multi-sensory engagement, processing fluency (making information easy to understand), and the impact of context, priming, and anchoring in influencing shopper perceptions and ultimately, sales. The commentary include real-world examples to help listeners apply these psychological principles to optimise in-store and online marketing strategies.