What actually helps rugby players improve?In this conversation, All Black prop Ben Franks breaks down how coaches can develop players through simplicity, effort, and clear processes.Drawing on his experience as a 2x Rugby World Cup winner and now professional coach, Ben shares practical insights on:How to simplify your coaching for better resultsWhy focusing on one thing at a time accelerates developmentThe role of effort in player growth and team cultureHow to structure training for maximum transfer to performanceWhy repetition and reflection are key to long-term improvementThis is a coaching-focused conversation designed to give real, applicable ideas for coaches at all levels — from grassroots to high performance.Timestamps:0:00 Introduction1:07 Transition from player to coach8:20 Developing habits & effort13:00 Work Ethic11:55 Effort and Its Importance20:26 Mike Cron on his development28:28 Coaching Pressure36:58 Reflection is where the Week is Won41:02 Measurable Processes for Effective Coaching45:38 Developing Leaders51:00 Building Culture54:13 Advice to Parents and Coaches===========================Connect with us! =============================Tik Tok: ➡︎ @rugbyinstituteInstagram: ➡︎ @rugbyinstituteX: ➡︎ @RugbyInst===========================#therugbyinstitute #rugbycoaching #defencedrills #pasingdrillsOur mission at The Rugby Institute is to support rugby coaches in developing their skills, growing the game, and making a lasting impact on their teams and communities.