A Brand Renaissance, Fueled by Better Use of Data
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A Brand Renaissance, Fueled by Better Use of Data
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About this listen
Welcome back to Modern Marketing and Measurement. On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Brand Renaissance. We cover how data collaboration helps connect the full customer picture, how personalization should support (not dilute) brand, and why treating customer data with care is key to building relationships that actually last.
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