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The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

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About this listen

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd Business Development & Entrepreneurship Entrepreneurship Management Management & Leadership Marketing & Sales Sales & Selling Business Marketing Leadership
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Great for those who are introverted like me (and apparently him, too) and prefer to have steps laid down. Practical and doable advice.

Personally prefer listening to the audiobook ver.

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This is a great book. The author offers clear concise and lighthearted advice on how to engage with and learn from your customers. The insights you get from this process could be make or break for your business and may even help you to uncover previously unseen ideas for new products and services. It seems so simple but the techniques in here will give you jedi level customer understanding. Golden. If you’re a startup or a scaleup buy it now.

Best book for startups to understand their customers

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Short but concise guide to user testing. Lots of excellent advice. Audio format is good to get the main arguments/techniques/how to advice but print would probably be easier.

Short but good

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excellent info and narration style was great, excellent info and narration style was great, excellent info and narration style was great

excellent

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Must read when doing customer research! Learnt loads of good tips, book is full of practical examples what to say and what not to say.

Amazing for first time entrepreneurs

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