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The Brand Gap

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About this listen

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

In this audiobook, you’ll learn:

  • the new definition of brand
  • the five essential disciplines of brand-building
  • how branding is changing the dynamics of competition
  • the three most powerful questions to ask about any brand
  • why collaboration is the key to brand-building
  • how design determines a customer’s experience
  • how to test brand concepts quickly and cheaply
  • the importance of managing brands from the inside
©2006 Marty Neumeier (P)2025 Marty Neumeier Marketing Marketing & Sales
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I enjoyed it definitely good for marketing and branding if you’re looking for inspiration on marketing your brand this book will be of great value

Short and sweet on branding

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