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Soft Selling in a Hard World

Plain Talk on the Art of Persuasion

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About this listen

An essential handbook for professionals and small business owners. This best seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.

©1998 Jerome R. Vass (P)2001 Jerome R. Vass Business Development & Entrepreneurship Consulting Entrepreneurship Marketing & Sales New Business Enterprises Sales & Selling Small Business Marketing Business
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If you dislike he hard sell approach this is a book for you to listen to

The selling I’ve been looking for.

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