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Shtick to Business

What the Masters of Comedy Can Teach You About Breaking Rules, Being Fearless, and Building a Serious Career

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About this listen

What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw - a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL) - translates the genius and madness of the world's funniest people into powerful prescriptions for professional success.

Drawing on cutting-edge research, case studies, and his own comedy successes (and failures), Peter reveals surprising business lessons from the masters of comedy:

  • What Bill Murray and Groucho Marx know about career management
  • Why Dave Chappelle and Joan Rivers are a blueprint for brand building
  • What Tina Fey and Amy Poehler can teach you about leadership and teamwork
  • How Jerry Seinfeld's daily rituals made him the wealthiest comic alive

The insights in Shtick to Business will help you improve innovation and outsmart the competition. You'll build new skills - enhanced creativity, better decision-making, and a marketing mindset - to launch a business, tackle tough management problems, and build a serious career. And you'll never have to tell a joke.

©2020 Peter McGraw (P)2020 Peter McGraw Career Success Business Comedy Career Celebrity Management Success
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I didn't buy this book expecting to enjoy it. I thought I'd get some useful insights to help with my career - I found my self glued to it. Funny and insightful. I need more books like this!

I shtick you not I love this book

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