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Predictably Irrational

The Hidden Forces that Shape Our Decisions

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Predictably Irrational

By: Dan Ariely
Narrated by: Simon Jones
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predictably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, which will change your understanding of human behaviour. And, by recognizing these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives, from drinking coffee to losing weight, from buying a car to choosing a romantic partner.

 Consciousness & Thought Creativity Personal Development Personal Success Philosophy Psychology Psychology & Mental Health Social Psychology & Interactions Business
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Critic reviews

'For anyone interested in marketing – either as a practioner or victim – this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times
‘A marvelous book that is both thought-provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think
‘PREDICTABLY IRRATIONAL is wildly original. It shows why—much more often than we usually care to admit—humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley
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mind-blowing content written in a simple and agreeable manner! this should be narrated by Dan Ariely!

mind-blowing content !

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I was already reading the book, but wanted to try audio...after you get in the zone, it's awesome..so much helpful information that just makes you think.. definitely recommend.

First audio book I tried....loved it

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This is an amazing book for all irrational people and even more so for the rational ones.

The book consists of many experiment results and concepts that are backed up by controlled studies.

It takes on some of the themes and even uses a couple of examples in the Thinking Fast and Slow by Daniel Kahnemann.

We'll worth a read.

Great Book for irrational beings

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A great book, both informative and entertaining. Well written and the audio book is beautifully delivered. Highly recommended

Entertaining and informative

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Hard to sum up the book it reads much like Influence by Robert cildini which covers how we so little about our own decisions, this including influence are one of 10 most important reads.

Fantastic read on our Irrationalitys

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