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Failure Is Always an Option

Lo-Fi Adventures with the Beta Band

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Failure Is Always an Option

By: Steve Mason
Narrated by: Steve Mason
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‘Pretty marvellous. A fabulous autobiography’ Irvine Welsh

‘Full of beautiful, mad stories’ Huw Stephens, BBC Radio 6

The long awaited autobiography from the musical maverick, polymath and Beta Band front man.

‘Self-destructive pop saboteurs who did it all wrong in all the right ways. Utterly brilliant’ —NME

Steve Mason is a Scottish singer songwriter and founding member of the Beta Band. Formed in 1996 the band were quickly embraced in the media as The Next Big Thing and hailed by famous fans from Radiohead to Noel Gallagher. They were an idiosyncratic, self-contained, Dadaist counterpoint to the bloated Britpop corpse as it metastasized in the late ‘90s.

The band split in 2004, owing their record label £1.2m. Since 2004, front man and songwriter Steve Mason has forged a singular, highly lauded solo career, releasing 5 albums under his own name and in April this year the Beta Band reformed to announce their first shows and the UK and U.S in over twenty years.

‘I see this book as a picture of someone who was lost, with zero confidence and had no idea what he was supposed to do to with his life. But through music, he found something approaching belief in himself which carried him over the next 30 years into all manner of success, failure and adventure. All the while battling the demons on constant patrol in his mind until, after they nearly finished him off, he focused his full attention on purging them from of aspect of his life. It’s a story of youth culture, failure, success, sadness and redemption’ Steve Mason, Brighton, August 2025 Addiction & Recovery Entertainment & Celebrities Music
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The Betaband never sold, out and this tells you everything about Steve Mason the man, a true insight to music industry and the highs and lows, being a fellow scooterist loving the chapter about two stroke and the joys of riding around on vintage Italian engineering

An insight and everything you want it to be

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Highly recommended. Great insight into Steve’s musical journey, mental health struggles and the light that comes at the end

Loved Steve’s honesty.

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What a book that was, steves humour paired with the stories and the pure heartfelt energy that radiated through it (that scouse accent was mint). At 21 this is the first audiobook ive ever listened to all the way through as im skint and couldn’t afford the book (bring back paperbacks) im sure my mum will grab it for me for Christmas after she hears about this. What a book what a bloke, viva la beta band

Man like Steve Mason

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Love the Beta Band and love Steve's politically and self aware lyrics. This was a top notch companion to all that, beautifully read, with real heart. And a half decent scouse accent too (this, from a scouser).

Steve tells it well

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