Granbury doesn’t just “host” events, it builds a home for them. Recording live from Hewlett Park during the Lone Star Street Rod Association State Run, we talk with Tammy Dooley from Visit Granbury about what it really takes to make a car weekend feel legendary for participants and profitable for local businesses.

Tammy walks us through how Granbury earned its official identity as the Celebration Capital of Texas, including the community process and the Texas legislative steps it took to claim a moniker that fits year-round. If you care about destination marketing, place branding, or event tourism, you’ll hear why a clear identity helps everyone, from organizers and restaurants to first-time visitors looking for their next weekend trip.

Then we get practical for car clubs and promoters who want to grow: how to find a city that truly wants your event, how to work with a convention and visitors bureau (CVB) or tourism department, and what “support” can look like beyond money, including park access, logistics help, hotel partnerships, advertising, swag, and protected dates. We also dig into Granbury’s weekly Rise and Grind meetup, a simple communications play that keeps locals informed and businesses engaged.

We close with the numbers behind the strategy, including tourism budget basics like hotel occupancy tax and how Granbury talks about ROI in a way residents understand. Subscribe for more car culture and real-world event advice, share this with your club, and leave a review with the best tip you’ve learned from hosting a show.

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