Sinkside to Success: Innovative Advertising

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Sinkside to Success: Innovative Advertising

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On the Stock Alternatives Podcast, co-founders Lori and Heather describe their startup, Sinkside Billboards, which installs free automatic sensor faucets with integrated screens in public restrooms to run 15-second ads about 18 inches from users’ faces when they don’t have phones in hand. They position the sink as a high-attention, point-of-use alternative to traditional out-of-home advertising, offering venues revenue share, water savings (up to 70%), and free promotional ad time, with near-100% venue close rates. They aim to gamify hygiene by rewarding users for handwashing via QR code points redeemable through venue programs, while emphasizing “positive brand messaging.” They discuss patents, hardware and Wi-Fi challenges, their CMS partner Broadsign adding a restroom category, installations in Florida and Planet Fitness in Boston, a 30-day-to-install cycle, ad fill ramping, and an exit strategy, noting advisor Kevin Harrington and investor Jeff’s support.00:00 Welcome and Guests01:13 Founders and Mission02:23 The Sink Ad Insight05:22 Restroom as Right Room06:39 Free Venues Revenue Share07:10 What the Faucet Looks Like08:51 Point of Use Messaging11:49 Small Business Retention Play13:27 Gamifying Handwashing Rewards16:28 Patents and Competition18:22 Buildout Timeline and WiFi22:13 Go to Market and Broadsign25:09 Kevin Harrington Endorsement28:02 Investor Flywheel and Hope31:55 Positive Sink Messages34:01 Product Placement Playbook35:48 Feel Good Sales Boost36:47 Scaling and Exit Vision39:35 Unit Economics and Payback43:05 Closing and Contact Info44:20 Signs and Lucky Numbers46:59 Medium Insights and Horses51:14 Wrap Up and ThanksThanks for listening, and please share this episode with a colleague or peer. It would really help us to grow our show and bring these advanced, tax-efficient wealth strategies to more high-income professionals. Have a great day.-Jeff Stock“The real advantage is not just making money—it’s keeping more of it, growing it strategically, and building wealth that compounds.”CONNECT with Jeff & Access Exclusive Financial InsightsGet access to proven frameworks, actionable tax-reduction strategies, and time-tested principles for sophisticated investing. Plus, download free resources, access advanced market insights, and join our exclusive community of physicians, executives, business owners, and high-achievers looking to move beyond traditional financial advice.Join FREE at: StockAlternatives.comFollow Me on Social Media: LinkedIn | Facebook | Instagram | YouTubeAbout the GuestsLori and Heather are co-founders of Sinkside Billboards and parent company High Tide Ventures. With backgrounds spanning advertising, marketing, and software development, the longtime friends and fellow twin moms are on a mission to revolutionize out-of-home advertising — one restroom at a time. Their patented smart faucet screens deliver captive, phone-free ad experiences at the sink, with installations already live at Planet Fitness locations in Miami and Boston. Kevin Harrington, original Shark from Shark Tank, serves on their advisory board.Connect with Sinkside BillboardsWebsite: sinksidebillboards.comInstagram: @sinksidebillboardsFacebook: Sinkside BillBoardsLinkedIn: Sinkside BillBoards

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