Mastering tough Sales Conversations - How to sell to your B2B customers during a tariff war
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Mastering tough Sales Conversations - How to sell to your B2B customers during a tariff war
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In the FIVIS DEEP DIVES, we distill the best research and real-world practices in B2B relationship management. We focus on how buyers and sellers - Procurement and Sales - win better together.
FIVIS DEEP DIVES Episode 2:
- What buyers feel and how procurement manages supplier relationships in crisis mode.
- What suppliers should avoid doing during times of stress.
- Anticipate the buyer’s ways of working and master tough sales conversations.
“Tariffs”, the most beautiful word in the world? – I’ll let you be the judge.
As sales professionals, focus rather on how best to manage customer accounts when your product prices may go up by double digits overnight.
In this episode, learn from an experienced procurement professional and sales trainer on how suppliers can build winning B2B relationships with their customers even during these tough times.
In the spirit of Winston Churchill, who famously said, “Never let a good crisis go to waste”, we will discuss techniques for diffusing tough customer conversations and explore waysto strengthen the relationships with customers, even when raising prices.
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Let’s build bridges between procurement and sales – one relationship at a time.
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