Acronyms Are Killing Your Mission
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Acronyms Are Killing Your Mission
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For years, the DEI movement had real power behind it, real research, real results, real lives changed. And then the opposition came for it. And you know what the movement had to defend itself with? Three letters. No explanation. No story.
No sentence that started with "we believe" or "we do this because." Just an acronym that half the country had never once heard defined out loud.
If you lead communications at a foundation right now, or if you're the CEO watching the political ground shift under your feet, this is the episode you need before you send one more press release, one more grant announcement, one more anything.
Because the DEI implosion wasn't just a political story. It was a communications failure. And foundations are making the exact same mistake today, with different acronyms and the same outcome waiting for them.
Today I'm going to walk through what happened, why it was always going to happen, and the rule I've carried for 30 years that would have changed the ending: say the actual words.
Every time. No exceptions. Unless you are the WNBA or UNICEF.
This is the Foundation Voice. Let's get into it.