We have all worked at a place where we felt like just another number in a spreadsheet. It is incredibly frustrating when you offer feedback that seems to vanish into a black hole of corporate bureaucracy. But what if your company actually treated your voice like a strategic roadmap for the future?

In this episode, DJ Casto, the EVP and Chief Human Resources Officer at Synchrony, joins us to explore how his team transformed their culture to become the number one best place to work in 2026. DJ shares the secrets behind their decade-long journey of separation from GE Capital and how they climbed the rankings by anchoring their identity in the concept of trust.

We dive deep into their philosophy of co-creation, where active listening through quarterly pulse surveys and roundtables allows employees to directly design the culture they want to inhabit. Discover how Synchrony applies agile software principles to HR by launching minimal viable products for benefits like personalized wellness coaches and on-site therapists to see what truly resonates with the workforce.

We also tackle the modern challenge of AI, moving past the doom and gloom to discuss how technology can actually unlock human creativity and fulfill more enriched roles. You'll learn how to foster employee accountability through a focus on critical experiences rather than rigid job paths. This episode unpacks how you can build a high-trust organization where continuous improvement is a lifestyle rather than a one-time goal.

Watch the full video on YouTube

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Quick heads-up: my new book, The 8 Laws of Employee Experience, is a practical playbook for building an environment where people do their best work—order a copy here: https://bit.ly/8exlaws