One of the most common mistakes I see attorneys make in voir dire is unintentionally putting jurors in the wrong seat.

When jurors answer your questions, they're automatically imagining themselves in that situation—and their brains are looking for ways they would have avoided the outcome.

That's not because they're against you.

It's because that's how people are wired.

In this week's podcast, I break down:

• What it means to put jurors in the right seat
• How defensive attribution shapes juror thinking
• Why some questions accidentally create defense arguments
• How to structure questions that generate plaintiff-friendly principles

It's a simple concept that can completely change the answers you get in voir dire.

Love,
Sari

P.S. If you're ready to go deeper on voir dire, join me June 17–18 in Portland for my live Voir Dire Masterclass. We'll workshop your actual case, build stronger funnels, and help you avoid the common mistakes that can derail jury selection.
→ Grab Your Seat NOW: https://sariswears.com/voir-dire

Quote:

"When jurors hear a story involving danger, their brains automatically place themselves into that situation and start looking for all the ways they would have avoided the outcome. That's not because they're against you. It's because that's exactly how the human brain is designed to work."

Sari de la Motte

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