Your Mission, Vision, and Values Are Not the Same Thing cover art

Your Mission, Vision, and Values Are Not the Same Thing

Your Mission, Vision, and Values Are Not the Same Thing

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Most businesses skip the foundation and wonder why everything feels muddy. Mission. Vision. Values. Purpose. Turns out there's a big difference between writing them down and actually knowing what they mean.This week on Not All Business, brand strategist Cindy Frigard of Yours Truly comes back for her second appearance and does something we've never done on the show before: walks Heather and Blakely through their own brand strategy, live. Every question, every honest answer, every moment they realized they'd been saying the same words and meaning completely different things.If you've ever started a business and gone straight to the logo, skipped the mission statement, or written down a vision that didn't really mean anything, this one is for you.Key Takeaways:Why Your Vision and Mission Are Not Interchangeable (and What Each One Actually Means)The Real Reason "Made for Everyone" Is Made for No OneHow Values Work as a Decision-Making Filter, Not a Wall HangingWhy Investing in Brand Strategy Before Marketing Will Save You a Lot of MoneyWhat Happens When You Finally Define Who You Are and Who You Aren'tPlease consider sharing this episode & subscribing to the show for more unfiltered conversations about leadership, growth, and the messy human side of business.Follow Cindy:Cindy on LinkedIn: https://www.linkedin.com/in/cindy-frigard-287a4b/Yours Truly: https://www.itsyourstruly.comFree Mission, Vision, Values Workbooks by Yours, Truly: https://www.itsyourstruly.com/free-workbooksLinks & Mentions:Arcadia Leadership Experience: https://www.arcadialeadershipexperience.com/Friends with Benefits — Work Questions You'd Never Ask Out Loud with Heather Cooper and Blakely Graham: https://podcasts.apple.com/us/podcast/work-questions-youd-never-ask-out-loud-with-heather/id1689557087?i=1000767348617Coach Nicole: https://www.instagram.com/nicchristensen/Submit Your Sticky Situations & Workplace Dilemmas:Got a sticky situation for Not All Business? Send a voice recording to podcast@notall.biz or drop your question in the comments.Thank You to Our Sponsors:Arcadia Leadership Experience — Three days on a Montana ranch outside Bozeman for senior GTM leaders. July 27–30. Application only.https://www.ArcadiaLeadershipExperience.comKeep exploring the stories that power Not All Business. Every episode opens the door to fresh insights on what it really means to be a Female Executive or Female CEO, navigating the highs, lows, and unexpected turns of leadership. From real-world workplace dilemmas to candid conversations about breaking barriers, this podcast gives you the tools, inspiration, and perspective to thrive in your own career. So don’t stop here, dive into more episodes, learn from other women in business, and stay connected to the conversations shaping the future of work. Your next breakthrough might be just one episode away. Subscribe for more unfiltered conversations about the messy reality of leadership, professional growth strategies, and the real talk about work with new episodes every week.#Female CEOs, #Female CEO Podcast, #Female Executive, #Female Executive Podcast, #Women in Business, #Women in Business Podcast, #Women Entrepreneurs, #Business Podcast, #Real Talk about Work, #Workplace Dilemmas, #Heather Cooper, #Blakely Graham, #Sticky Situations, #BrandStrategy, #MissionVisionValues, #SmallBusiness, #StartupFounder, #CindyFrigard
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