Eric Partaker: The fastest way to grow a business is to subtract
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Eric Partaker: The fastest way to grow a business is to subtract
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The fastest way to grow your business isn't to add. It's to subtract.
That's the argument Eric Partaker makes in this episode, and it's one I needed to hear as much as anyone. (I should probably take his advice myself.)
Eric coaches CEOs for a living. Six hundred of them and counting, after a career that took in McKinsey, the early days of Skype, and a chain of Mexican restaurants. So he's watched a lot of people try to grow. And the ones who do it badly nearly always make the same mistake: they reach for more. More products, more channels, more initiatives. It feels like progress. It's actually just complexity, and complexity is what kills scale.
The ones who pull off something genuinely big do the opposite. They cut. They decide what they're not going to do, and then they don't do it. Most founders don't have a growth problem at all. They have a focus problem.
We get into 10x goals, why a "realistic" target quietly caps you, and the strange freedom of setting a goal you've got no idea how to hit.
If this is your kind of thing, I write more of it every week at https://alexmhsmith.substack.com/