In this episode of Chat With Sean, I’m joined by Andrew Holland, Director of SEO at JBH, one of the UK’s leading digital PR agencies. Andrew shares his insights into the evolving SEO landscape, the rise of AI-driven search, and how brands can maintain visibility in an era where traditional SEO practices are being disrupted.

We discuss how content and links are being repurposed by AI systems, why brand visibility and fame engineering are becoming critical for SEO success, and how marketers need to think beyond traffic metrics. Andrew also explains how small businesses can leverage the changing landscape to reach new audiences and how enterprise SEO teams must adapt to the AI-first era.

Andrew discusses:

- The impact of AI search and generative engines on SEO and content strategies

- Why brand visibility and “fame engineering” are critical for being discovered

- How traditional SEO, content, and link-building models are evolving

- Practical strategies for marketers and agencies to adapt to AI-driven search

Topics covered include:

- The transition from traffic-focused SEO to brand visibility and AI availability

- Understanding GEO and generative engine optimisation (GEO)

- The role of links, mentions, and citations in AI-powered search

- Shifting from content-heavy publishing to strategic content marketing

- How small businesses can benefit from AI-driven search and visibility

- Insights on enterprise SEO and planning for AI-first indexing

- Lessons from atomic networks in niche markets and local SEO

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/