Snoopy and the Peanuts gang in the world of licensing
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Snoopy and the Peanuts gang in the world of licensing
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Summary
Melissa and Damian speak with Liz Conyngham, the former brand director of Peanuts Worldwide to learn more about the process of licensing; working with Sparky, and how products featuring Snoopy and the Peanuts gang end up on the shelves of our stores.
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