This episode of 'Let's Talk Marketing' explores the intersection of investment crowdfunding and digital marketing strategy. Host Katya Allison interviews Jason Fishman, CEO and Co-Founder of Digital Niche Agency (DNA), about how founders can use marketing — not just legal filings — to successfully raise capital through regulated crowdfunding campaigns. Jason unpacks why most founders treat crowdfunding as a finance problem when it is, in fact, a marketing exercise. From building his 8-Point Strategy Plan to driving traffic to offering pages and converting retail investors, Jason shares the frameworks, tools, and mindset shifts that have helped DNA raise over nine figures across more than 500 campaigns. This conversation is packed with tactical insights on audience targeting, creative testing, funnel optimization, competitive analysis, referral partnerships, and how to think about timelines and projections with realistic expectations.

• Most founders complete their legal filings and assume investors will find them — Jason reframes the entire crowdfunding process as a marketing campaign, walking through the real traffic and conversion math required to hit a raise goal.
• Jason's 8-Point Strategy Plan functions as an algorithmic roadmap built before the campaign launches, so founders know exactly which levers to pull — and what to do if results are not appearing.
• A competitor marketing audit is one of the most underused tools in campaign planning. The top issuers are broadcasting exactly which ads, channels, and creative formats are working — and Jason explains how to read and use those signals.
• Creative is the variable that separates good Meta campaigns from great ones. Between custom audience uploads, pixel retargeting, and a proprietary database of 1.8 million historical crowdfunding investors, DNA builds targeting infrastructure most founders don't know exists.
• Launching with 4 to 10 audiences and refreshing creative every one to two weeks keeps retargeting from feeling repetitive and creates a sense of momentum — the feeling that something exciting is always happening with this company.
• Live webinars with founder Q&A have become one of the highest-converting tools in the playbook. Jason shares how some campaigns have brought in over a million dollars within 24 hours of a single event.
• The most expensive mistake founders make is reading early data as a verdict. Jason shares real examples of campaigns that appeared to be failing at week three and became category leaders by month three — and explains the projection framework that keeps teams from pulling the plug too soon.
• Jason closes with the one thing he would do differently: build referral partnerships on LinkedIn earlier and more systematically. He shares a specific daily outreach structure — with acceptance and response rate benchmarks — that any marketer or founder can start using immediately.