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From a one-woman operation to a £1.2 million business 18 years of building, breaking, and rebuilding Mi-PA. What does it actually take to scale a business past £1 million and stay sane on the other side?

In this episode, Emma sits down with her business coach Mike Jones for one of the most candid conversations she's ever had on camera. No filters. No polished narrative. Just the real story. Emma walks through the full 18 year journey of Mi-PA from dropping out of university, becoming an EA, and launching a virtual assistant business in 2007 with nothing but drive and a phone, to navigating a recession, losing a third of her clients overnight during COVID, surviving a coordinated hate campaign on Glassdoor, and ultimately breaking through the £1 million ceiling that fewer than 4% of UK businesses ever reach.

This is the episode about the slog the years between £270k and £400k where everything felt like wading through concrete. The years where the right systems, the right coach, and the right team made the difference between a business that drained Emma completely and one that finally ran without her. If you're in that middle phase right now, this one's for you.

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