Coverage - Scanning for Shadows

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Coverage - Scanning for Shadows

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About this listen

Nick Ledger explores how organizations measure media coverage—and why most get it wrong. From adverse media screening to share of voice metrics, companies chase volume over context, missing real threats while panicking over noise. A PublicRelay case study reveals teams defending against phantom threats while competitors face actual crises unnoticed.

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This content was created in partnership and with the help of Artificial Intelligence AI

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